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CLEAN PB
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A MESSAGE FROM CLEAN PB
Accordion Fold Brochure
Do not throw this opportunity away
CLEAN PB will NOT distribute these brochures in mass mailings, or leave them in piles at local stores and coffee shops. Instead, groups of volunteers and Town Council members themselves, will personally knock on doors to reach out to visitors and residents in PB's neighborhoods and at local events and gatherings.
This brochure is more than just an introduction to CLEAN PB. It is the CLEAN PB rallying cry – speak up, clean up, and don't give up. It invites people to join our grassroots effort and get involved in CLEAN PB community actions and events. It's about neighbor reaching out to neighbor – an opportunity for face to face interaction, one individual at a time. Hand Delivering these brochures adds a personal touch that jump starts the conversation and gets people thinking and talking about the litter problem in Pacific Beach.
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BROTHER CAN YOU SPARE SOME TRASH?
The next time you take a walk down Garnet Avenue in Pacific Beach, you better be prepared for a little trash talk. CLEAN PB is provoking pedestrians with a series of trash talking signs posted on the sides of outdoor trash receptacles.
These are not the typical "green" messages that you might expect from a broad based anti-litter campaign. The goal was to craft messages that target the source of the litter problem, which turns out to be mostly young males ages 18 to 24 who like to hang out in PB, eat fast food, smoke cigarettes, drink beer and litter.
For this particular demographic, weird is cool – and we think taking trash cans are weird. In order to capture their attention it was essential that the signs appeal to our audiences sarcastic sense of humor. So we basically hijacked a few common phrases and repurposed them for these unexpected trash can messages. Out of context, these phrases seem to have little or nothing to do with litter reduction, but when posted on trash cans, the subtle messages come through crystal clear.
The concentration of nightclubs and other youth orientated businesses in PB is a significant draw for this high spirited and fun loving demographic. So CLEAN PB created trash talking trash cans and set them loose in these litter prone areas to harass pedestrians, provoke conversation, and create moments of reflection along the streets of PB.
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LOST INNOCENCE
Litter has become invisible. It has become a part of the landscape of Pacific Beach that few people seem to pay attention to anymore. Unfortunately, ignoring empty containers on the sidewalk and dismissing litter as someone else's problem has become the norm. Taking an active interest in the condition of our streets and sidewalks is not a priority for most people. People care, but not enough to do anything about it.
CLEAN PB is not here to come down on you, we just want to remind everyone that litter is simply lost trash – trash that belongs somewhere. The found posters are a humorous way to get our audience to think about litter and perhaps encourage a reassessment of their attitudes towards it, and hopefully inspire them to join in the effort at CLEANPB.com.
Classified Ad
Lost and Found Advertisement printed in a free local newspaper
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Digital Dustpan
Found in PB
This interactive trash collector is a fun way for people to create their own digital FOUND posters while hanging out in Pacific Beach.
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1. Find Litter
When you are out and about in Pacific Beach and you stumble across a nice piece of litter, stop and pick it up with your CLEAN PB digital dustpan. "Pick up" as many pieces of trash that you feel like, and when you're done be sure to throw it in a real trash can.
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2. Add to your digital trash can
Pictures of the "picked up trash" goes into your virtual trash collection. Add a name, category, and any details that you want to appear on your virtual FOUND poster.
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3. Send poster to CLEANPB.com
Preview and send your FOUND poster to CLEANPB.com's interactive Google map. GPS coordinates and a time stamp saved with the original photo will automatically be included.
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Pedestrians locate and photograph litter with their smart phones. Next they run a simple application that allows them to add text to create their own personalized FOUND poster. The poster can then be uploaded to an interactive Google map on the CLEAN PB website, emailed to a friend, or added to a Facebook page.
The interactive map use GPS coordinates from the smart phone to position a marker on the Google map. The map lists and displays all of the trash items that users have spotted while out on trash patrol, along with any fun descriptions, comments, or suggestions that they feel like adding. Users can also assign specific icons to identify the location of the nearest trash can, recycle bin, or ash tray.
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1. Find Lost Litter
FIND lost litter and other items on an interactive map of PB while you're out interacting on the streets of PB. Identify litter prone areas, read messages attached to user submitted posters, and check to see if there are any interesting LOST or FOUND items to look for.
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2. Find the nearest trash can or recycle bin
Users submit the location of trash cans and recycle bins, and the mobile map helps you find one when and where you need it. Distinctive icons indicate where they are on the map, and a popup window shows you what to look for.
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3. Find the nearest ash tray
Getting close to the end of that cigarette? Ash trays are not always easy to find when you are away from home, this map displays photographs along with the locations of ash trays that other smokers have found in the area.
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Finding litter isn't very hard to do in Pacific Beach, but finding a recycle bin when you need one might be a challenge. With the help of CLEAN PB's interactive trash locator for smart phones, you can find the nearest trash can, recycle bin, ash tray, or just about anything that was uploaded to CLEANPB.com.
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TRASHED IN PB
The idea behind these coasters is that having fun and reducing litter are not mutually exclusive. These coasters being distributed to local bars and restaurants in PB, are basically conversation pieces for drinkers.
The phrases printed on them are designed to fit seamlessly into the typical bar conversation at any given time. They can function as anything from random declarations to cheeky ice breakers, or when passed under the table at an opportune moment, can be grounds for a martini in the face. Regardless of how they are used, what sticks to the bottom of the glass all night is the underlaying message that in Pacific Beach, littering is for losers who don't go out drinking.
On the back is our "everything is connected" trash puzzle. This series of nine trash laden sidewalk squares have a printed pattern that when placed together can be repeated infinitely – kind of like what we see happening on the sidewalk outside. Those who discover this fun little game get the added bonus of trying to connect their trash to other peoples trash, while watching how quickly one small square of trash can turn into one great big pile of litter.
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Let's talk trash
Discourse is a catalyst for change, it tends to create what is discussed. Our goal is to instigate an anti-litter cultural movement by getting the people in Pacific Beach to begin talking to each other about litter.
Almost everyone in Pacific Beach agrees that something needs to be done to solve the litter problem, but few of us believe that anything we do will actually work. People are carelessly throwing their trash on the sidewalk because they think that it doesn't matter. People are discouraged and unwilling to invest their time and energy in an effort that they believe is doomed to fail. Unfortunately when it comes to litter in Pacific Beach, ignoring the problem has become the problem.
Talking trash is our way of pointing to the elephant in the room and saying "awesome tusks dude." It's a great way to call someone out for littering without getting punched out. It's also a nice way to start a conversation about the litter problem, and spread the word about CLEAN PB. The more people engaged and discussing the litter problem, the more credibility and momentum the movement builds, and the bigger the pool of ideas for creating solutions. Talking trash is a springboard to real change within the community.
Talking trash is simply "talking about trash." Whether you're complaining or constructively engaged, your voice counts. Working together, increasing litter awareness and education, and strengthening community pride under the banner of CLEAN PB will help Pacific Beach take back their streets and sidewalks from the steady tide of litter. With a little help from our friends and neighbors, we can make Pacific Beach the place everyone can go to enjoy some good clean fun.
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